WeChat Pay announces “Spring Festival Shake” to win hongbao war

Spring Festival (春节 chunjie) is just 2 days away, and WeChat just announced the launch of “Spring Festival Shake (新春摇摇乐)” promotion. The forthcoming “Spring Festival Shake (新春摇摇乐)” is an attempt for Tencent to keep its first place in hongbao war, and is the upgrade version of “Weekend Shake (周末摇摇乐)” which WeChat rolled out in January. … More WeChat Pay announces “Spring Festival Shake” to win hongbao war

China’s tech giants announce plans for hongbao battle ahead of Spring Festival

The Lunar New Year (aka Spring Festival or 春节 chunjie) is just two weeks away and Chinese internet tycoons are poised to enter the latest showdown (in Chinese) in the recurring red envelope (红包 hongbao) war. Tencent’s plan for instant massaging tool QQ combines the cash-giving tradition with fitness tracking, another popular feature. Like WeChat … More China’s tech giants announce plans for hongbao battle ahead of Spring Festival

Fashion subscription service Le Tote ventures into China’s competitive luxury retail market

China has already been one of the fastest-growing luxury retail markets in the world for years. As their spending power increases, consumers are becoming pickier, demanding premium brands at better prices, with better service. Now Le Tote, the fashion rental service backed by Andreessen Horowitz, GV and other investors, is preparing to enter the fray. … More Fashion subscription service Le Tote ventures into China’s competitive luxury retail market

Tencent Pulls Credit Scoring Service one day after its launch

The central bank’s credit bureau has told Tencent’s credit rating arm to pull a credit scoring service, just one day after its launch as a trial program, a source close to regulators told Caixin. Ongoing concerns about the misuse of credit and personal-credit information were the primary reasons that regulators issued the “window guidance” to … More Tencent Pulls Credit Scoring Service one day after its launch

Luxury Brands Underestimate WeChat’s Importance Offline

Now more than ever, luxury brands are making WeChat a priority. According to a recent Bain study, all 40 of the top brands surveyed had an official WeChat account. But are they doing everything they can with the tools they have? When it comes to WeChat-led omnichannel strategies, there’s some catching up to do in … More Luxury Brands Underestimate WeChat’s Importance Offline

China leans on Alibaba and Tencent to digitize public services

On January 15, a public hearing took place in the southern Chinese metropolis of Shenzhen. Instead of having to jump through the usual bureaucratic hoops, participants dialed in virtually – via China’s most popular social app, WeChat. In the past, they would have to submit a signup form via email or in person, wait a … More China leans on Alibaba and Tencent to digitize public services

WeChat launches first pop-up store in Shanghai

WeChat, China’s leading messaging app, has launched its first cashier-less pop-up store in Shanghai, Yicai.com reported. The company, developed by Tencent, has teamed up with more than 300 merchants, including EasyGo and EllE, as well as shopping mall The Mixc to build up its first pop-up store, also known as flash retailing. The latter is … More WeChat launches first pop-up store in Shanghai

JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture

Chinese e-commerce platform JD.com will collaborate with Meili on a new fashion e-tail venture, which will reportedly be run as a WeChat mini-program. The venture is set to make its debut after Chinese New Year. Meili (美丽联合集团) is a company that formed when social e-commerce site Mogujie (蘑菇街) bought out rival Meilishuo (美丽说) in 2016. … More JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture