Chinese e-commerce platform JD.com will collaborate with Meili on a new fashion e-tail venture, which will reportedly be run as a WeChat mini-program. The venture is set to make its debut after Chinese New Year. Meili (美丽联合集团) is a company that formed when social e-commerce site Mogujie (蘑菇街) bought out rival Meilishuo (美丽说) in 2016. … More JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture
The competition between luxury brands has been intensified. Whether you are in online or offline the situation is pretty much the same. Some of global brands are pretty nicely in both channels and even know the tricks to use in WeChat. However, the question is should you use your own ecommerce site or use the … More Should luxury brands open their own ecommerce sites or use major third-party marketplaces? What you think?