Chinese Visits to Finland Grow by 63% With Alipay and Stopover Marketing

Finland had a great year for tourism, and for Chinese tourism especially. In 2017 the number of Chinese visits to the Nordic country rose by an impressive 63 percent, according to Visit Finland. 2016 saw around 265,000 Chinese visits to the country, and 2017 saw around 432,000. What makes this figure even more significant is … More Chinese Visits to Finland Grow by 63% With Alipay and Stopover Marketing

China UnionPay rolls out cash incentives on integrated payment app, ramping up battle with Alibaba and Tencent

China UnionPay is ramping up the marketing on its recently released integrated mobile app, in an attempt to make inroads into a sector dominated by third-party payment services backed by Alibaba Group Holding and Tencent Holdings. Under a promotional campaign that winds down on March 2, participants who download and use the QuickPass app to … More China UnionPay rolls out cash incentives on integrated payment app, ramping up battle with Alibaba and Tencent

Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad – with McDonald’s

Luxury fashion brand Anna Sui collaborated with McDonald’s to release red envelopes bearing a dog design for Chinese New Year, which this year takes place on February 16. Red envelopes (or hongbao) are traditionally stuffed with cash and handed out to colleagues, friends, and family during the festival. The Sui envelopes were distributed in San … More Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad – with McDonald’s

Hong Kong and Mainland Markets – Difference for brands?

I just noticed an intriguing article regarding Hong Kong, Mailand China, Macau and Taiwan. It was about brands approaching the area as one market. If today’s brands really find they can use similar marketing approach for all of them – they’re lost. If one considers Mainland China, which already has thousands of philosophies (Confucianism, —Daoism/ … More Hong Kong and Mainland Markets – Difference for brands?

The New Marker of Luxury is feel-good Storytelling

How does a cashmere brand stand out in the age of $80 cashmere sweaters? Quality itself isn’t enough these days. The cashmere from the young label Naadam may be nicer than what you’ll find for lower prices at Uniqlo or J.Crew, but identifying good cashmere is hard, unless you really know what to look for. … More The New Marker of Luxury is feel-good Storytelling