A shift by brands to a New Retail model is imperative to remain relevant and competitive in China, according to a joint report from AliResearch and Bain & Co. The report, the most complete to date, offers a look at the blueprint for how companies and brands can seamlessly meld their online and offline channels, … More Shift to New Retail Imperative for Brand Success in China
Luxury fashion brand Anna Sui collaborated with McDonald’s to release red envelopes bearing a dog design for Chinese New Year, which this year takes place on February 16. Red envelopes (or hongbao) are traditionally stuffed with cash and handed out to colleagues, friends, and family during the festival. The Sui envelopes were distributed in San … More Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad – with McDonald’s
Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic … More Baidu, Alibaba and Tencent set to dominate programmatic ad spend in China for the foreseeable future
Chinese e-commerce platform JD.com will collaborate with Meili on a new fashion e-tail venture, which will reportedly be run as a WeChat mini-program. The venture is set to make its debut after Chinese New Year. Meili (美丽联合集团) is a company that formed when social e-commerce site Mogujie (蘑菇街) bought out rival Meilishuo (美丽说) in 2016. … More JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture
I just noticed an intriguing article regarding Hong Kong, Mailand China, Macau and Taiwan. It was about brands approaching the area as one market. If today’s brands really find they can use similar marketing approach for all of them – they’re lost. If one considers Mainland China, which already has thousands of philosophies (Confucianism, Daoism/ … More Hong Kong and Mainland Markets – Difference for brands?
The competition between luxury brands has been intensified. Whether you are in online or offline the situation is pretty much the same. Some of global brands are pretty nicely in both channels and even know the tricks to use in WeChat. However, the question is should you use your own ecommerce site or use the … More Should luxury brands open their own ecommerce sites or use major third-party marketplaces? What you think?
How does a cashmere brand stand out in the age of $80 cashmere sweaters? Quality itself isn’t enough these days. The cashmere from the young label Naadam may be nicer than what you’ll find for lower prices at Uniqlo or J.Crew, but identifying good cashmere is hard, unless you really know what to look for. … More The New Marker of Luxury is feel-good Storytelling
Alibaba Group kicked off its annual 11.11 Global Shopping Festival on Tuesday, promising even greater choice for shoppers this year and deeper levels of consumer engagement as New Retail takes center stage for the world’s largest one-day online sale. Read More
Perhaps one of the few groups to have benefitted from Brexit is Chinese tourists. Known for their enthusiasm for purchasing luxury goods overseas, the depreciation of the pound has allowed them to own a piece of Louis Vuitton or Chanel at a much cheaper price. However, a recent report titled “RE-Lux: Waves of Change Impacting … More Will UK’s Chinese Luxury Shopping Fever Last Forever?
Peter Thiel is a heavyweight entrepreneur and investor who made his career in Silicon Valley. He launched and took public online payments company PayPal, was an early investor in Facebook and Airbnb and went on to launch software company Palantir Technologies. But now the billionaire says that Silicon Valley’s monopoly on technology company growth is … More Peter Thiel: Silicon Valley’s monopoly on tech companies is over