LVMH CEO still doesn’t trust that online retail won’t damage luxury brands

LVMH CEO Bernard Arnault is still concerned that a heavy presence online will damage the reputations of the luxury brands in the group’s portfolio, and that’s shaping how the conglomerate’s digital strategy plays out globally. “We plan to continue investing in digital technology in 2018, but we need to be prudent there, so as not … More LVMH CEO still doesn’t trust that online retail won’t damage luxury brands