WeChat drove nearly $33 billion in consumption in 2017

China’s most popular app WeChat is so much more than just an instant messaging app. It’s also where Chinese people order food, make doctor’s appointments, hail their taxis, and even give to charities. In addition to providing handy services to users, it opens huge opportunities for businesses, big and small. WeChat drove a total of … More WeChat drove nearly $33 billion in consumption in 2017

Launching a WeChat mini-program? There’s already a new player in town that hopes to substitute WeChat mini-programs.

Just starting to evaluate the possibility of launching a WeChat mini-program to stay on top of the latest Chinese marketing trends? There’s already a new player in town that hopes to substitute WeChat mini-programs, and it’s backed by all of China’s largest smartphone manufacturers, as well as the Chinese government’s Ministry of Industry and Information … More Launching a WeChat mini-program? There’s already a new player in town that hopes to substitute WeChat mini-programs.

WeChat’s micro retailers come under scrutiny in run up to World Consumer Rights Day

WeChat’s micro store business Weishang (微商) is challenging Alibaba’s Taobao for e-commerce domination in China. It seems that the service is going through the very same problems that Taobao has experienced previously. Product quality, marketing spam, and after-sales services are three top concerns for Weishang, a report from the Beijing Customer Association shows. As a … More WeChat’s micro retailers come under scrutiny in run up to World Consumer Rights Day

Helsinki Reaches out to Millions of Chinese Travellers with new Helsinki Mini Program

China is the largest outbound tourism market in the world. The cooperation between Helsinki and Tencent gives the Finnish capital a groundbreaking channel straight into the mobile devices of WeChat users. Helsinki has set itself the goal of being the most digitalised city in the world, and the cooperation with Tencent ensures that the city … More Helsinki Reaches out to Millions of Chinese Travellers with new Helsinki Mini Program

Luxury Brands Underestimate WeChat’s Importance Offline

Now more than ever, luxury brands are making WeChat a priority. According to a recent Bain study, all 40 of the top brands surveyed had an official WeChat account. But are they doing everything they can with the tools they have? When it comes to WeChat-led omnichannel strategies, there’s some catching up to do in … More Luxury Brands Underestimate WeChat’s Importance Offline

WeChat launches first pop-up store in Shanghai

WeChat, China’s leading messaging app, has launched its first cashier-less pop-up store in Shanghai, Yicai.com reported. The company, developed by Tencent, has teamed up with more than 300 merchants, including EasyGo and EllE, as well as shopping mall The Mixc to build up its first pop-up store, also known as flash retailing. The latter is … More WeChat launches first pop-up store in Shanghai

JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture

Chinese e-commerce platform JD.com will collaborate with Meili on a new fashion e-tail venture, which will reportedly be run as a WeChat mini-program. The venture is set to make its debut after Chinese New Year. Meili (美丽联合集团) is a company that formed when social e-commerce site Mogujie (蘑菇街) bought out rival Meilishuo (美丽说) in 2016. … More JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture

WeChat rolls out ‘instant games’ you don’t need to install

Already China’s most-used app, WeChat wants to make itself even more ubiquitous by allowing people to find and play games inside the messaging app. WeChat, which has nearly a billion users, today rolled out a handful of what it calls “mini games.” They’re specially created games that work only within WeChat and don’t require downloading … More WeChat rolls out ‘instant games’ you don’t need to install