For Chinese Millennials, Tech Trumps Heritage: Agility Research
Newly minted millionaires often purchase storied luxury brands as a way of expressing their arrival among a wealthy global establishment. This is especially true in China, where all money is, to some extent, new money. However, a recent report by Agility Research & Strategy suggests the best way to capture the attention of luxury millennial … More For Chinese Millennials, Tech Trumps Heritage: Agility Research