In a bid to further improve consumption structure and drive Chinese people to spend more at home, Beijing has rolled out a new round of tariff reductions on foreign consumer goods. According to an official statement released by Ministry of Finance on November 24, China plans to reduce tariffs on 187 consumer goods, including cosmetics, … More China’s Tariff Cuts Won’t Hurt Daigou Business For Now
I just noticed an intriguing article regarding Hong Kong, Mailand China, Macau and Taiwan. It was about brands approaching the area as one market. If today’s brands really find they can use similar marketing approach for all of them – they’re lost. If one considers Mainland China, which already has thousands of philosophies (Confucianism, Daoism/ … More Hong Kong and Mainland Markets – Difference for brands?
The competition between luxury brands has been intensified. Whether you are in online or offline the situation is pretty much the same. Some of global brands are pretty nicely in both channels and even know the tricks to use in WeChat. However, the question is should you use your own ecommerce site or use the … More Should luxury brands open their own ecommerce sites or use major third-party marketplaces? What you think?
‘See now, buy now’ has no doubt been one of the hottest trends in fashion over the past two years. It all started in September 2016, when the UK luxury brand Burberry defied the tradition of a six-month-cycle fashion show schedule, by debuting a “seasonless” collection at its first-ever ‘see now, buy now’ fashion show. … More ‘See Now Buy Now’ Meets Singles’ Day Frenzy in China
How does a cashmere brand stand out in the age of $80 cashmere sweaters? Quality itself isn’t enough these days. The cashmere from the young label Naadam may be nicer than what you’ll find for lower prices at Uniqlo or J.Crew, but identifying good cashmere is hard, unless you really know what to look for. … More The New Marker of Luxury is feel-good Storytelling
It’s not easy for foreign companies to break into China to do business, especially considering the restrictive “Great Firewall” used by the Chinese government to monitor and control the internet. The popular communication and publishing tool, WeChat, has become the latest digital space to be monitored. Read More
It’s too early to tell whether Facebook’s breaking news tag and red envelope features will become part of its social networking functionality. The company already offers free P2P payments in its Messenger chat app, but not on its main website or mobile app. Allowing users to make payments in the main app would give them … More Facebook readies tests of P2P payments, breaking news tag
With the increasing presence of Chinese consumers in the global luxury market, an ever-larger number of luxury brands are now turning their attention to China. In hopes of crafting a more engaging shopping experience for Chinese consumers who are less familiar with the social media platforms dominant in the Western world, many luxury brands have … More Luxury Brands’ WeChat Accounts Lack Customer Engagement
The tastes of Chinese luxury shoppers are changing rapidly as the country itself is undergoing a dramatic economic and political transformation. In 2018, luxury brands face the question of how Chinese consumers’ mentalities and behaviors will evolve. The trends having unique implications to the luxury industry can be found here Rest of the trends identified … More Consumer Trends Affecting Luxury Brands in China in 2018
Some of China’s biggest internet firms left no doubt about their intention to be part of Southeast Asia’s slowly awakening digital economy. In the past months, companies like Didi Chuxing, Alibaba, Tencent, and JD have poured billions of dollars into funding and acquiring businesses in the region, especially in Indonesia. Read More