Shift to New Retail Imperative for Brand Success in China
A shift by brands to a New Retail model is imperative to remain relevant and competitive in China, according to a joint report from AliResearch and Bain & Co. The report, the most complete to date, offers a look at the blueprint for how companies and brands can seamlessly meld their online and offline channels, … More Shift to New Retail Imperative for Brand Success in China