A shift by brands to a New Retail model is imperative to remain relevant and competitive in China, according to a joint report from AliResearch and Bain & Co. The report, the most complete to date, offers a look at the blueprint for how companies and brands can seamlessly meld their online and offline channels, … More Shift to New Retail Imperative for Brand Success in China
Luxury fashion brand Anna Sui collaborated with McDonald’s to release red envelopes bearing a dog design for Chinese New Year, which this year takes place on February 16. Red envelopes (or hongbao) are traditionally stuffed with cash and handed out to colleagues, friends, and family during the festival. The Sui envelopes were distributed in San … More Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad – with McDonald’s
Newly minted millionaires often purchase storied luxury brands as a way of expressing their arrival among a wealthy global establishment. This is especially true in China, where all money is, to some extent, new money. However, a recent report by Agility Research & Strategy suggests the best way to capture the attention of luxury millennial … More For Chinese Millennials, Tech Trumps Heritage: Agility Research
LVMH CEO Bernard Arnault is still concerned that a heavy presence online will damage the reputations of the luxury brands in the group’s portfolio, and that’s shaping how the conglomerate’s digital strategy plays out globally. “We plan to continue investing in digital technology in 2018, but we need to be prudent there, so as not … More LVMH CEO still doesn’t trust that online retail won’t damage luxury brands
Now more than ever, luxury brands are making WeChat a priority. According to a recent Bain study, all 40 of the top brands surveyed had an official WeChat account. But are they doing everything they can with the tools they have? When it comes to WeChat-led omnichannel strategies, there’s some catching up to do in … More Luxury Brands Underestimate WeChat’s Importance Offline
JD.com, Chinese leading e-commerce company, on Monday announced it had opened an office in Paris “to develop its French brand portfolio and …ramping up its European presence.” Calling the Paris office as “an important milestone,” the Chinese firm said “a French presence will give the company an in-depth understanding of the development ambitions of its … More Chinese E-commerce Giant JD.com Launches Paris Office to Recruit French Brands
Chinese e-commerce platform JD.com will collaborate with Meili on a new fashion e-tail venture, which will reportedly be run as a WeChat mini-program. The venture is set to make its debut after Chinese New Year. Meili (美丽联合集团) is a company that formed when social e-commerce site Mogujie (蘑菇街) bought out rival Meilishuo (美丽说) in 2016. … More JD.com Partners with “China’s Pinterest” on New WeChat Sales Venture
In 2017, several major luxury brands finally realized the importance of developing a comprehensive digital strategy to cater to affluent Chinese consumers, people whose daily lives are heavily interwoven with the internet. What follows is a detailed recap of major brands’ digital strategies, graded in terms of their digital sophistication. We’ve also added some suggestions … More Grading Luxury Brands’ Digital Efforts in China in 2017
Various outlets have been claiming that the U.S. tourism industry is experiencing a so-called “Trump Slump.” There is no doubt that President Trump’s rhetoric and his administration’s policies have had a negative impact on inbound tourism to the United States, with the “travel ban” being the most significant overall. But many observers have pointed out … More How Chinese Tourism Can Rally After 2017’s ‘Trump Slump’
Coty and other luxury brand owners scored an important victory on Wednesday in their bid to prevent retailers selling their products on online platforms such as Amazon and eBay after Europe’s top court said they have the right to do so to preserve their image. The issue is significant in Europe, whose companies account for … More Luxury brands boosted by court ruling for online sales ban
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