Tmall, Shanghai Fashion Week in New Retail Tie-Up

Tmall has partnered with Shanghai Fashion Week to help one of the industry’s most influential events in China up its digital game.

Per the agreement, the Alibaba Group-owned B2C shopping site will bring New Retail technology to Shanghai Fashion Week, enhancing the attendee experience and delivering valuable consumer insights to organizers, buyers and designers over the next two years.

For Tmall, the collaboration is a chance to develop new technologies for both Shanghai Fashion Week and the industry at large, said Li Shengchao, project lead and senior marketing strategist at Tmall.

“The goal is to create a set of solutions that can be replicated by other fashion weeks around the world, such as New York Fashion Week,” Li said.

Read More – Alizila

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