Online retailer JD has struck a new strategic partnership deal with Sina Corp dubbed “京浪计划” (the JD-Sina Program; our translation) local media is reporting. Sina is the newest member of the JD alliance, joining other big-name members including Jinri Toutiao, Baidu, Qihoo 360, NetEase and Sougou.
Both JD and Sina are expecting to get a lot out of the deal. The tie-up entails the two companies sharing user data, insights, and other resources and will collaborate on other areas including product, content, and business. The deal with JD is expected to help Sina further optimize their algorithms and better match their readers with relevant content, crucial to increase user stickiness and site activity. On the other hand, JD will not only gain another traffic portal on the internet to boost its online sales, it will also make use of Sina’s big data and insights on consumer behavior and interest to increase the precision of targeting audience with relevant content and boost ad performance.
