WeChat’s micro store business Weishang (微商) is challenging Alibaba’s Taobao for e-commerce domination in China. It seems that the service is going through the very same problems that Taobao has experienced previously. Product quality, marketing spam, and after-sales services are three top concerns for Weishang, a report from the Beijing Customer Association shows.
As a feature of WeChat, Weishang allows users to sell goods and services to their contacts, advertising them through the app’s status update function, Moment. In addition to the WeChat, a giant traffic source that claims over 1 billion monthly active users, the business is shifting to more diversified means for obtaining traffic, such as live streaming and short videos.
