WeChat’s micro retailers come under scrutiny in run up to World Consumer Rights Day

WeChat’s micro store business Weishang (微商) is challenging Alibaba’s Taobao for e-commerce domination in China. It seems that the service is going through the very same problems that Taobao has experienced previously. Product quality, marketing spam, and after-sales services are three top concerns for Weishang, a report from the Beijing Customer Association shows.

As a feature of WeChat, Weishang allows users to sell goods and services to their contacts, advertising them through the app’s status update function, Moment. In addition to the WeChat, a giant traffic source that claims over 1 billion monthly active users, the business is shifting to more diversified means for obtaining traffic, such as live streaming and short videos.

Read More – Technode

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s