When it comes to customer engagement, developing innovative concepts that cater for the diversity of targets and needs is key. That is why it comes of no surprise that Lagardère Travel Retail, a global leader in content production and distribution, has developed a marketing strategy revolving around innovative and performing retail concepts. “We see omnichannel and digital as major enablers today to reach travellers and develop customer engagement,” explains Stéphanie Metz-Thevenod, EVP Marketing & Digital Duty Free Global, Lagardère Travel Retail.
“In particular, the shift to mobile and the increasing search for a frictionless experience in retail, the impact of social media. But also, how omnichannel is developing at airports and the need to go from moment to momentum in our stores.”