Helsinki Reaches out to Millions of Chinese Travellers with new Helsinki Mini Program

China is the largest outbound tourism market in the world. The cooperation between Helsinki and Tencent gives the Finnish capital a groundbreaking channel straight into the mobile devices of WeChat users. Helsinki has set itself the goal of being the most digitalised city in the world, and the cooperation with Tencent ensures that the city is already now a globally remarkable innovator in digital tourism services.

In September 2017 the City of Helsinki and Tencent signed a cooperation agreement, according to which Helsinki will serve as an intelligent tourism model for Chinese outbound tourism. The two cooperation partners have since codeveloped a destination mini program that offers Helsinki travel information to almost one billion WeChat users.

On Thursday 15 February the Mayor of Helsinki Jan Vapaavuori and General Manager Zhan Shu from Tencent Governmental Affairs and Tourism Center launched the new WeChat Helsinki mini program as part of the Chinese New Year celebrations in Helsinki.

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