WeChat Pay announces “Spring Festival Shake” to win hongbao war

Spring Festival (春节 chunjie) is just 2 days away, and WeChat just announced the launch of “Spring Festival Shake (新春摇摇乐)” promotion.

The forthcoming “Spring Festival Shake (新春摇摇乐)” is an attempt for Tencent to keep its first place in hongbao war, and is the upgrade version of “Weekend Shake (周末摇摇乐)” which WeChat rolled out in January. Its activities will extend from previously a two day event to seven days, during the Spring Festival holidays.

From February 14 to 20, WeChat users can use WeChat to pay over RMB 2 ($0.3) at the offline sites where WeChat Pay is aligned with. Users have three chances a day to participate in lucky draws to win two kinds of red envelopes: free purchase (免单) or up to RMB 200 ($31.6) in red envelope (到店红包) that user can use in offline stores using WeChat pay.

Read More – Technode

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