Swiss food group Nestle has teamed up with Alibaba’s Cainiao Network to streamline its e-commerce supply chain in China.
The two are designing a new all-in-one inventory solution that integrates Nestle’s warehouse stock across Alibaba’s platforms into an analytics-driven, shared inventory.
With real-world experiences increasingly linked to the web, forward-thinking companies across the world are looking to New Retail to seamless fuse the online and offline customer journeys. Starting from June last year, Nestle took a new approach to enhance consumers’ shopping experiences.
The Swiss company overhauled its China distribution strategy, making way for a more-efficient inventory management solution developed with Cainiao, dubbed “One Inventory.” In only 19 days since switching to the solution, the percentage of products offering second-day delivery jumped to more than 70 percent, up from 30 percent.
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