Anna Sui Launches McLuxury Red Envelopes for Chinese Abroad – with McDonald’s

Luxury fashion brand Anna Sui collaborated with McDonald’s to release red envelopes bearing a dog design for Chinese New Year, which this year takes place on February 16.

Red envelopes (or hongbao) are traditionally stuffed with cash and handed out to colleagues, friends, and family during the festival. The Sui envelopes were distributed in San Francisco, home to the largest Chinatown outside Asia.

The collaboration is a peculiar one; why is a high end fashion label collaborating with a brand whose main message is value?

Read More – Jing Daily

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