WeChat launches first pop-up store in Shanghai

WeChat, China’s leading messaging app, has launched its first cashier-less pop-up store in Shanghai, Yicai.com reported.

The company, developed by Tencent, has teamed up with more than 300 merchants, including EasyGo and EllE, as well as shopping mall The Mixc to build up its first pop-up store, also known as flash retailing. The latter is part of a new trend in short-term sales spaces.

By scanning the QR code via WeChat app, customers can walk into the store. At the same time, the system will verify the customer’s identification and get access to their digital wallet WeChat Pay.


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