WeChat launches first pop-up store in Shanghai

WeChat, China’s leading messaging app, has launched its first cashier-less pop-up store in Shanghai, Yicai.com reported.

The company, developed by Tencent, has teamed up with more than 300 merchants, including EasyGo and EllE, as well as shopping mall The Mixc to build up its first pop-up store, also known as flash retailing. The latter is part of a new trend in short-term sales spaces.

By scanning the QR code via WeChat app, customers can walk into the store. At the same time, the system will verify the customer’s identification and get access to their digital wallet WeChat Pay.

Read More – ASIATIMES

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s