Grading Luxury Brands’ Digital Efforts in China in 2017

In 2017, several major luxury brands finally realized the importance of developing a comprehensive digital strategy to cater to affluent Chinese consumers, people whose daily lives are heavily interwoven with the internet.

What follows is a detailed recap of major brands’ digital strategies, graded in terms of their digital sophistication. We’ve also added some suggestions for how brands can achieve even better results in 2018.

Read More – Jing Daily

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