WeChat has hinted at a move into travel services, partnering with key global travel destinations to offer City Experiences mini programs. Dubai, Britain and Sydney, were selected as the pilot cities for the City Experience mini program, which was launched at a showcase in Shanghai on November 30th. Other cities including Washington DC are to be launched very soon.
Tourism boards from each city, with the support of the respective national tourism organizations have partnered with key travel operators and experiences, to provide information on their respective destinations, including iconic attractions such as the British Museum, Selfridges, Sydney Harbor Bridge and Opera House as well as a variety of dining and shopping options.
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