With China now the world’s most important tourist source market, U.S. cities and states need to be able to reach out to Chinese tourists to cultivate and maintain their brands abroad. However, most states have done quite poorly so far in this endeavor while others are embracing Chinese web and social media resources.
Essential to understand about Chinese tourists is that they are increasingly independent travelers, with more and more shunning tour groups, and instead opting to plan their own vacations abroad. Furthermore, they are increasingly mobile, meaning that making sites both mobile and Wechat-friendly, China’s largest messaging and social app, imperative. If information is not easily consumable in Chinese on a mobile device, Chinese tourists may never read it.