International fashion and luxury brands maintain a constant balancing act in China. While the country has become the latest growth engine for their businesses, the Chinese government’s standard unpredictability when it comes to regulating foreign entities has hit them ruthlessly of late.
It is not a secret that Beijing exerts enormous control over the operation of foreign businesses, which has kept tech giants like Google and Facebook out of this market for a decade. But who would have anticipated that Victoria’s Secret, an American consumer brand that specializes in the lingerie products, could be targeted for political reasons?
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