Should luxury brands open their own ecommerce sites or use major third-party marketplaces? What you think?

The competition between luxury brands has been intensified. Whether you are in online or offline the situation is pretty much the same. Some of global brands are pretty nicely in both channels and even know the tricks to use in WeChat.

However, the question is should you use your own ecommerce site or use the local conglomerates like Tmall, JD.com or Vipshop? There are several issues to consider starting from your brand and the customer audience. See below Jing Daily‘s article regarding that.

Read More

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s