‘See Now Buy Now’ Meets Singles’ Day Frenzy in China

‘See now, buy now’ has no doubt been one of the hottest trends in fashion over the past two years. It all started in September 2016, when the UK luxury brand Burberry defied the tradition of a six-month-cycle fashion show schedule, by debuting a “seasonless” collection at its first-ever ‘see now, buy now’ fashion show. Pieces of that collection hit the brand’s physical stores and online shops the following day. According to Forbes, the bold move “revolutionizes the pace of luxury retail.” Unsurprisingly, it ignited fierce debates within the global fashion community as to whether the model has worked and how long it would last. Implications for supply chain, distribution, and marketing are among the key issues of the discussion.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s