In today’s society, social media plays an integral part in everyday life, and according to a study published by Consumer Technology Association, Digital Lifestyles in China, Chinese consumers are highly engaged on social media with Wechat being the leading social networking platform. Out of Wechat’s users, 86 percent connect multiple times a day.
As a result, many tourist destinations are capitalizing on this and have begun activating social media campaigns to introduce their brands. One of them is Hawaii Tourism China (HTC), which recently utilized the sizeable social media user base and the influence it has on users to position Hawaii as a luxurious and romantic destination for leisure travel, weddings, and honeymoons.
