How Alibaba, JD are expanding their empires offline by offering data to retailers

One trillion dollars. That’s how much Chinese consumers are on track to spend online by the end of this year – about half of the ecommerce market worldwide. But in China, that’s less than a quarter of all retail sales. No wonder the country’s largest ecommerce giants, JD and Alibaba, are gunning for the brick-and-mortar sector.

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