Consumer Trends Affecting Luxury Brands in China in 2018

The tastes of Chinese luxury shoppers are changing rapidly as the country itself is undergoing a dramatic economic and political transformation. In 2018, luxury brands face the question of how Chinese consumers’ mentalities and behaviors will evolve.

The trends having unique implications to the luxury industry

can be found here

Rest of the trends identified by Mintel’s expert team

can be found here

What are your expectations, which brands will grow?

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