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When American and European and Australian companies would come to my law firm for China trademarks to protect their brand names from Chinese copycats, we would tell them that applying for such a trademark would take about a week, but actually getting that trademark could take more than a year. We would then say that until they actually get their Chinese trademark we would be pretty much powerless to stop companies in China from using their brand name. Most didn’t bat an eye at this.

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