Alibaba Is Integrating E-commerce with Brick and Mortar Retail

China’s e-commerce giant Alibaba has expanded on its “New Retail” model yet again in China, this time in the home décor industry. Just weeks after reports said Alibaba was to launch “More Mall” next year, a space that integrates e-commerce with a brick-and-mortar shopping experience in Hangzhou, where the company’s headquarters are located, Alibaba unveiled how an investment and big data technology can transform a furniture store with Home Times.

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