If you talk about uncertainty, humility, and market feedback long enough, you’re sure to crash headfirst into the legend of Steve Jobs. People hold up Apple in general, and Steve Jobs in particular, as a model of a certain kind of deliberate process, one in which visionary leadership and force of will, combined with detail-oriented planning and an obsessive pursuit of perfection, are able to dictate taste in the marketplace. “Where is the experimentation?” people ask. “Where is the humility?”
