Customer experience and Business-to-Business Part 1.

After my latest run in the BtoB techie company I began to ponder the differences in customer experience in BtoB and B2C companies? Why there is such a clear distinction in adopting the customer-centric mindset? After all, customer is the king (and queen) in both channels. Very often executives as me in my latest position … More Customer experience and Business-to-Business Part 1.